Technical Requirements - Website
The best onpage optimization will not help you if your website is slow or not loaded at all! Quickly the game is over - your homepage will not make it on the first pages in the ranking.
Mobile websites, which are not loaded within 3 seconds, are left immediately by about 50% of all visitors.
Thus, the speed of the page, the loading speed, is of enormous importance and depends, among other things, on how many scripts and files your web page uses - Onpage Optimization.
Site composition - URL structure
A very important factor in the onpage optimization is the URL structure, ie the structure of the different paths of a website. This should be hierarchical, the different levels of each page should be reflected in the URL. The so-called speaking URL immediately lets the viewer know which topic the respective page handles. A website with a clean URL structure is preferred by the search engines and the structure is included in the Google ranking.
Important: If existing URLs are changed, 301 redirects must be set from the "old" URL to the "new" URL.
Hierarchy of website pages
The page hierarchy helps the search engine to index the website pages among each other thematically. Highly important is that your site structure follows a clear schema and is subject to interrelated topics also in the hierarchy.
Compression - Html page - images
The compression of the scripts, the source code and the images of your web pages plays an important role in the speed of the pages and the performance of your server is not to be underestimated.
Search robots are just like humans: they have no time!
HTML pages - Body area - Content - Texts - Pictures
"Content is King" - this is the most famous slogan in the Internet industry. The content of a website can consist of many elements such as texts, images, videos, forms and games. Websites that offer a lot of good and useful content are ahead.
The focus on onpage optimization in content is initially on text and images; precise strategies should be applied in order to be successful and to design good content for search engines.
But why is optimized content so important?
Search engines crawl large parts of the Internet and store the results in gigantic databases. The search results for queries are then generated from these databases. The programs are only able to read and process texts. Flash elements, on the other hand, can hardly be classified. The same applies to photos and videos.
A very important goal, therefore, is to provide the searchbot with sufficient text so that it can recognize the topic of your website. For search engines, it is of crucial importance to provide the best search results to their visitors. To ensure this, they need as much targeted information about a website as possible.
Whether a web page matches a search is determined in the content and in the meta elements.
The name of an image file should tell you what is shown in the image. Using the name, search engines try to interpret and evaluate the image. Also make sure that the file names do not contain any special characters. In addition, we recommend using a separator instead of an underline - onpage optimization.
The alt attribute helps Searchbots to "understand" the content of images because the machine itself can not read images. It is used as an onpage measure, because searchbots store the content of this tag in the databases. Therefore, it should not be forgotten in any case, because it delivers the meaningful content when
- a browser does not display the image for technical reasons
- the automatic loading of images in the browser is disabled
- a visitor is visually impaired and the content is translated into braille or read by voicebrowser
Search engines reward long dwellings!