Looking for advertising agency?
The advertising agency is a service company that provides consulting, design, planning, design and realization of advertising and other communication measures for the client (mostly companies). The classic advertising agency offers services related to traditional advertising.
In this context, "ATL - Above the Line" is popular. What is meant is simply all advertising measures in the mass media, that is
- in newspapers and magazines
- in radio and television
- in the cinema
- the outdoor advertising (posters)
Of currently about 12,000 advertising agencies nationwide, only 3,000 are registered in the commercial register. "Advertising Agency", "Textagentur", "Kommunikationsagentur" ("Communication Agency") are not protected terms, so that each business enterprise can designate itself as such - list advertising agency
Full service advertising agency
In addition to traditional advertising, the Fullservice Werbeagentur takes on far-reaching consultancy, planning and design tasks for the client. Usually, the collaboration with a full-service agency is designed on a permanent basis.
The performance portfolio of a fullservice advertising agency encompasses complex tasks such as:
- classic advertising
- Online marketing
- Web - Internet Service
- Public Relations
- Corporate Design / Corporate Identity
- Direct Mail
- Ambient Media
Online marketing also includes tasks like search engine optimization, social media marketing or pure web development - full service with a regional advertising agency